[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.neonevent.sk\/ako-funguju-vladny-kontrolori-socialnych-sieti\/#Article","mainEntityOfPage":"https:\/\/www.neonevent.sk\/ako-funguju-vladny-kontrolori-socialnych-sieti\/","headline":"Ako funguj\u00fa vl\u00e1dny kontrol\u00f3ri soci\u00e1lnych siet\u00ed","name":"Ako funguj\u00fa vl\u00e1dny kontrol\u00f3ri soci\u00e1lnych siet\u00ed","description":"Odpor\u00fa\u010dania Austr\u00e1lskej s\u00fa\u0165a\u017ee pre hospod\u00e1rsku s\u00fa\u0165a\u017e a spotrebite\u013eov, ak by sa potvrdili, by boli medzi najsilnej\u0161\u00edmi v \u00fasil\u00ed o posilnenie. ","datePublished":"2019-07-06","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.neonevent.sk\/author\/#Person","name":"neonevent.sk\n","url":"https:\/\/www.neonevent.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"neonevent.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.neonevent.sk\/wp-content\/uploads\/img_a304074_w2041_t1564505965.png","url":"https:\/\/www.neonevent.sk\/wp-content\/uploads\/img_a304074_w2041_t1564505965.png","height":0,"width":0},"url":"https:\/\/www.neonevent.sk\/ako-funguju-vladny-kontrolori-socialnych-sieti\/","about":["Www"],"wordCount":372,"articleBody":"Odpor\u00fa\u010dania Austr\u00e1lskej s\u00fa\u0165a\u017ee pre hospod\u00e1rsku s\u00fa\u0165a\u017e a spotrebite\u013eov, ak by sa potvrdili, by boli medzi najsilnej\u0161\u00edmi v \u00fasil\u00ed o posilnenie moci digit\u00e1lnych mon\u0161tier uprostred mnoh\u00fdch celosvetov\u00fdch ob\u00e1v, od protimonopoln\u00fdch ot\u00e1zok a\u017e po zneu\u017e\u00edvanie s\u00fakromia a ich \u00falohu pri \u0161\u00edren\u00ed dezinform\u00e1ci\u00ed a nen\u00e1vistn\u00fd obsah.\u00a0Po 18-mesa\u010dnom vy\u0161etrovan\u00ed moci digit\u00e1lnych platforiem m\u00e1 ACCC vyda\u0165 svoju z\u00e1vere\u010dn\u00fa spr\u00e1vu do 30. j\u00fana.\u00a0O\u010dak\u00e1va sa, \u017ee bude obsahova\u0165 n\u00e1vrhy na zamedzenie manipul\u00e1cie s osobn\u00fdmi \u00fadajmi technologick\u00fdch spolo\u010dnost\u00ed a ich pou\u017eitie \u201eneprieh\u013eadn\u00fdch\u201c algoritmov, aby sa ur\u010dilo, ako zobrazuj\u00fa reklamy, v\u00fdsledky vyh\u013ead\u00e1vania a obsah.\u00a0V predbe\u017enej spr\u00e1ve na 328 stran\u00e1ch, vydanej v decembri, ACCC vzniesla poplach nad \u201epodstatnou\u201c trhovou silou, ktor\u00fa ovl\u00e1daj\u00fa spolo\u010dnosti Google a Facebook, a najm\u00e4 \u201enedostato\u010dn\u00e1 transparentnos\u0165\u201c v ich oper\u00e1ci\u00e1ch.\u00a0„Sme v kritickom bode pri posudzovan\u00ed vplyvu digit\u00e1lnych platforiem na spolo\u010dnos\u0165,“ uv\u00e1dza sa v spr\u00e1ve, ktor\u00fa iniciovala konzervat\u00edvna vl\u00e1da na pr\u00edkaz hlavn\u00fdch austr\u00e1lskych medi\u00e1lnych organiz\u00e1ci\u00ed.\u00a0Spr\u00e1va sa zamerala najm\u00e4 na obrovsk\u00fd vplyv, ktor\u00fd mal Google a Facebook na spravodajsk\u00fd priemysel v Austr\u00e1lii, ke\u010f\u017ee po\u010det novin\u00e1rov a online novin\u00e1rov od roku 2014 klesol o viac ako 20 percent, preto\u017ee pr\u00edjmy z digit\u00e1lnej reklamy boli preva\u017ene zachyten\u00e9 dvoma technologick\u00fdmi tit\u00e1nmi.\u00a0„Hoci ACCC uzn\u00e1va ich v\u00fdznamn\u00e9 pr\u00ednosy pre spotrebite\u013eov a podniky, je potrebn\u00e9 kl\u00e1s\u0165 ot\u00e1zky o \u00falohe, ktor\u00fa zohr\u00e1vaj\u00fa glob\u00e1lne digit\u00e1lne platformy v dod\u00e1vkach spravodajstva a \u017eurnalistiky v Austr\u00e1lii,“ uviedla.\u00a0S\u00fabor predbe\u017en\u00fdch n\u00e1vrhov uveden\u00fdch v spr\u00e1ve, z ktor\u00fdch mnoh\u00e9 sa o\u010dak\u00e1va v kone\u010dn\u00fdch z\u00e1veroch, zah\u0155\u0148a v\u00e4\u010d\u0161iu regul\u00e1ciu zaobch\u00e1dzania s osobn\u00fdmi \u00fadajmi, ktor\u00e1 je podobn\u00e1 eur\u00f3pskemu nariadeniu o v\u0161eobecnej ochrane \u00fadajov (GDPR) zaveden\u00e9mu minul\u00fd rok.\u00a0Vyzvala tie\u017e na nov\u00e9 sankcie za naru\u0161enie s\u00fakromia a v\u00e4\u010d\u0161iu kontrolu nad f\u00faziami a akviz\u00edciou najv\u00e4\u010d\u0161\u00edch digit\u00e1lnych firiem.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako funguj\u00fa vl\u00e1dny kontrol\u00f3ri soci\u00e1lnych siet\u00ed","item":"https:\/\/www.neonevent.sk\/ako-funguju-vladny-kontrolori-socialnych-sieti\/#breadcrumbitem"}]}]